Manage product development
The Product Manager develops, proposes and implements the marketing plans for his/her product category.
After keeping an eye on the market (product watch, innovations, macro trends, competitive scenarios, etc.) and measuring the adequacy of the product offer and market needs, he makes recommendations and then leads the design and development of the product offer. It is responsible for the proper management of its product range and product life cycles.
Working closely with designers and agencies as well as the company's key departments (sales management, Research & Development, design office, industry, quality, etc.), he ensures that product development runs smoothly.
Ensure product promotion
A real driving force for promotion, he is in charge of creating sales support tools and actions that contribute to the promotion of the company's new products and know-how through concrete actions: sales tools, marketing campaigns, trade fairs, etc. He is responsible for innovation projects. This "creator/developer" function is established in France and internationally.