In 1997, American business man Sidney Frank was one of the first to position himself on a completely new segment : super-premium vodka. To launch his luxury vodka, he naturally went to… France! Upon his request, Master Distiller François Thibault concocted a unique recipe based on:

• a top-quality French wheat grown in the northern region of Picardy;
• an artesian water, filtered by par the limestone rocks of Grande-Champagne in the Cognac region;
• the know-how of masters distillers from the Cognac region.

That is how Grey Goose was born.

The last step was to create a bottle and find a manufacturer capable of supporting not just the launch but also the growth of a new product aimed for the American market before expanding globally. This was a perfect fit for French group Saverglass, who presented the advantage of mastering the dual competence of glass manufacturing and glass decoration.
 
 

In the Saverglass catalog, the Grey Goose team moved quickly towards the Ariane bottle line, a Saverglass copyrighted design which is minimalist and breaks with the codes established on the spirits market, and features lines that are  both pure and modern. In particular, its cylindrical shape offers a large decoration area. Finally, this catalog model is available in a wide range of sizes.

Once the bottle was chosen, the Saverglass team of decoration experts came into play to develop the sophisticated decoration imagined by Grey Goose, and met all the challenges:

• the acid-etching features a large window to showcase the decoration;
• the multi-color screenprinting requires several passes and ultra-precise set-ups to print each element.

The 3-color flag with the word “France” add one last touch of luxury while discreetly reminding the consumer of the product origin.