Cookie and Other Tracker Policy
Saverglass uses cookies and trackers to ensure proper website functionality, analyze our B2B audience, and personalize your experience. In accordance with your local regulations, you can manage or update your privacy choices at any time.
Last Updated: August 20, 2026

Context

As part of our international B2B activities, Saverglass places fundamental importance on protecting the personal data of its prospects, clients, and partners.

Our website caters to a global audience. Because legal frameworks vary across regions, we have adapted our technical architecture to strictly comply with local regulations applicable to each visitor: the General Data Protection Regulation (GDPR) and the ePrivacy Directive in Europe, the UK GDPR, Law 25 in Quebec, US state privacy laws (including CCPA/CPRA in California), LGPD in Brazil, LFPDPPP in Mexico, and the Privacy Act / Spam Act in Australia.

What is a cookie or tracker?

A cookie or tracker is a small text file or script (pixel) placed on your device (computer, tablet, smartphone) when visiting our website. It allows the issuer to recognize your device, remember your navigation preferences, secure your connection, or measure website interactivity for statistical or B2B commercial prospecting purposes (Account-Based Marketing).

Managing your choices
by geographic region

To guarantee control in compliance with the laws of your country of connection, we use the Axeptio Consent Management Platform (CMP) coupled with an automatic geo-targeting module:

  • Europe (EEA, UK, CH), Quebec, Brazil & Rest of the World (Strict Opt-in by Default): Under GDPR, UK GDPR, Law 25 (Quebec), and LGPD (Brazil) frameworks, and as a global Privacy by Default measure, no non-essential cookies are deposited without your prior affirmative action. You must explicitly click "Accept All" or "Customize" for us to activate audience measurement or marketing features.
  • United States — CCPA/CPRA Areas (California, Virginia, Colorado, etc.): Opt-out regime. Cookies are activated upon page load, but a dedicated banner provides an immediate right to opt out via the "Do Not Sell or Share My Personal Information" link.
  • Rest of North America & International: Informative regime (Opt-out). Trackers are active by default for B2B commercial prospecting purposes (Legitimate Interest / Business Practices), with the permanent option to disable them via our preference center.

Exercise or modify your choices at any time:
Regardless of your location, you can revoke or modify your preferences at any time by clicking the button below, available across all pages of our website:

Classification of our trackers

A. Strictly Necessary Cookies (Exempt from consent)

These trackers ensure technical operation, security (Cloudflare), fast content delivery (AWS CloudFront, Google CDN), and the storage of your privacy choices (Axeptio). They cannot be disabled.

B. Audience Measurement Cookies (Google Analytics 4)

These trackers allow us to measure traffic and understand the journey of our professional visitors. In Europe, we deploy Google Consent Mode v2 (advanced mode) to respect cookie refusals while benefiting from anonymized, aggregated statistical modeling.

C. B2B Marketing Automation Cookies (Oracle Eloqua)

We use Oracle Eloqua for B2B marketing automation. Subject to local regulations or your prior consent, the elqStatus cookie allows us to link your website browsing to your CRM professional profile in order to send tailored commercial communications (emails) and event invitations (trade shows, webinars).

D. Media, Advertising, and Social Network Trackers

The display of enriched content (YouTube videos, Google Maps), page sharing (AddToAny), and the optimization of our B2B acquisition campaigns (LinkedIn Insight Tag, Google Advertising / DoubleClick) rely on third-party trackers strictly conditioned on your prior consent in strict opt-in regions.

Trackers and pixels in
our marketing emails

Our B2B marketing emails contain a tracking pixel (an invisible 1x1 image) issued by our Oracle Eloqua platform. This marker allows us to measure campaign performance (overall open rates) and tailor our content to your professional interests.

Due to the technical structure of our marketing automation tool, this pixel is directly embedded in the HTML format of our emails.

How to manage email open tracking:

  • Block the pixel via your email client: You can disable automatic image loading in your professional email software (e.g., Microsoft Outlook, Apple Mail) at any time. Without image display, the pixel cannot load, and no open tracking occurs.
  • Manage your subscriptions: If you no longer wish to receive our B2B marketing emails or invitations, you can unsubscribe in one click via the link at the bottom of any email.

Detailed tracker inventory

Provider & Category Main Purpose Lifespan Legal Basis / Trigger Rule
Axeptio (CMP) Storage and management of consent preferences. 6 months Legal Obligation (Exempt worldwide)
Cloudflare, AWS, GTM (Technical) Server security, content delivery, and tag management. Session to 1 year Legitimate Interest (Exempt worldwide)
Google Analytics 4 (Analytics) B2B audience measurement and journey analysis. Max 13 months Strict Opt-in (EU/UK/QC/BR & Rest of World)
Opt-out (US/CA ex. QC)
Oracle Eloqua (B2B Marketing) B2B web browsing tracking and Account-Based Marketing. Max 13 months Strict Opt-in (EU/UK/QC/BR & Rest of World)
Opt-out (US/CA ex. QC)
LinkedIn, Google Ads (Advertising) B2B conversion measurement and professional retargeting. 90 days to 13 months Strict Opt-in (EU/UK/QC/BR & Rest of World)
Opt-out (US/CA ex. QC)
YouTube, Google Maps, AddToAny Display of videos, interactive maps, and social sharing. Session to 13 months Opt-in required before display (EU)

Your Rights &
Managing Your Preferences

In accordance with applicable regulations (GDPR, CCPA/CPRA, Law 25, LGPD, LFPDPPP, Privacy Act), you hold rights of access, rectification, erasure, restriction, and objection regarding your personal data.

  • Commercial Prospecting & Emails: Consent granted for web trackers is separate from your subscriptions to B2B marketing emails. To manage your topics of interest or opt out of email campaigns, you can unsubscribe in one click via the link at the bottom of any email.
  • DPO Contact: For any questions regarding this policy or to exercise your privacy rights, contact our Data Protection Officer (DPO) at: rgpd@saverglass.com.