Rosé all day

Rosé all day

The Rosé wine category has seen sustained growth over the last few years,
driven by a growing number of new, premium wines and bottles.

The Rosé wines

The Rosé wine category has seen sustained growth over the last few years,
driven by a growing number of new, premium wines and bottles.
This trend has offered Saverglass a great opportunity to provide winemakers
with a range of customizable, extra-white flint glass bottles.

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A Favorable Global Situation

Rosé wines:

A Favorable Global Situation

1- Consumption:
Enjoying rapid growth for 15 years, rosé wine consumption appears to have been on a stable footing for 2 years.
> In 2019, France and the United States remained the two main consumer countries.
> France and the United States alone account for more than half of the world's rosé consumption.

Nowadays, one in three bottles of wine sold is a bottle of rosé wine (CIVP data from IRI Symphony), and nine in ten wine consumers say they drink rosé wine. In 15 years, the export of wines from Provence has jumped by 500%.

2- Production:
France remains the world leader in rosé production.
> France and Spain alone now represent nearly two thirds of world production.
> The share of rosé wine in the production of the three colors of still wine is progressing significantly: 9.9%.
> The production of rosé wine from the three main producer countries: France, the United States and Spain account for 57% of total volumes.
> The marked decrease in production volume from Italy has been offset by several countries whose
production has increased significantly: Chile, South Africa and several countries in Central and Eastern Europe.
> In ten years, there has been a net development in "new producer countries" of rosé wines.

3- What developments can be expected in the rosé wine market over the next 15 years?
The category is expected to continue to grow to 30 million hectoliters by 2035, according to Rosé Wines World Tracking. That is an additional 7 million hectoliters compared to 2019.

The ISWR/Wine Intelligence study presented at Vinexpo Paris predicts that global wine consumption will decrease by 0.2% between 2018 and 2023, but that rosé wine consumption will increase from 9.3% in 2018 to 10.1% in 2023, to the detriment of red wine.
Regardless of the country, rosé is making its presence known universally.

4- The unique case of the United States:
According to the IWSR, the volume of still rosé wine sales in the United States increased by 118% between 2015 and 2020, while still wine as a whole only increased by 1.5% over the same period.
The IWSR expects a 70% growth in rosé sales in the United States between 2020 and 2024, with the unique approach of prioritizing quality and high-end, both progress factors in this market.

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An Innovation

An Innovation

in Glass Packaging

Rosé has become a favorite among dedicated wine drinkers and newbie’s alike because of the wide range of premium wines and packaging that are on the market today. Rosé wines show their best when simply packaged in a way that allows buyers to see their subtle range of colors. The bottles themselves are becoming collectibles and are a way for winemakers to stand out.

Bottles That Break the Mold

Given that Rosé wines have generally had a less traditional flavor profiles compared to red or white wines, there is often more freedom for producers when it comes to choosing packaging.

In 2006, the Sainte-Lucie estate opted for a bottle that was a complete break from the norm for its “Made in Provence” Cuvée: a cylindrical bottle with a flat top that slants down. It has been a huge success and the estate continues to use the specific KENDO Wine bottle for all of its other wines.

Extra-White Flint to Showcase Provence Wines

In Provence, Rosé has long been a special category. Provence's climate, terroir and grape varietals are all perfect for this wine, so it is not surprising that it is the No. 1 French region for the production of Rosé.

In 2016, 156 million AOC (appellation d'origine contrôlée) bottles were sold, accounting for 42% of total production nationwide (in France) and 6% of total production around the world.

Caption: Domaines Ott — extra-white flint bottle

To meet the needs of this market, Saverglass produces a premium extra-white flint glass, bottle which emphasizes the true colors of Rosé wines.

The leading brand in Provence, Domaines Ott chose an exclusive and unique bottle that is immediately recognizable. The bottle’s sweeping curves were inspired by undulating landscapes that dot this iconic estate. It also offers a discreet nod to the elegant amphorae once used to store wine. Domaines Ott’s Cuvée—enhanced by Saverglass’ extra-white flint bottle—is a very pale pink rose hue that reflects golden, orange and sometimes even vermilion tones in the wine.

The Center for Research and Experimentation on Rosé Wine also chose Saverglass’ extra-white flint glass for its research. Rosé wines are known for their range of colors. The main ones –peach, melon, mango, grapefruit, mandarin and red currant in order of consumer preference—are recorded in this report, which can be used to keep track the exact color of a Rosé, thanks to the extra white flint bottle.