Without a doubt, red is a color that stirs up strong feelings. It stands out as a warm, energetic, piercing color: which is reassuring and enticing in a certain way. We associate it with blood and hell, but also with heat and energy. Love/anger, sensuality/sexuality, courage/danger, fervor/prohibition: red is the color of all paradoxes: evoking images of blood, fire, lava, as well as more cheerful everyday things such as tomatoes, poppies and strawberries.