The first absinthe launched on the American market in 2007, after the ban on the liquor was lifted—absinthe had been illegal in the United States since 1912—Lucid is a “natural,” slightly peppery absinthe made without any artificial flavors or colors. The recipe was developed with the help of Ted Breaux, a historian and absinthe specialist.
For his packaging, he chose the slender design of the Fidji bottle and enhanced it with a Champagne green shade reminiscent of absinthe. Engraving; an elegant screen printing combining green, white and gray; and a label are all part of the beautiful bottle.