White: the epitome of purity

White

White: the epitome of purity

White is not strictly speaking a color,
but it blends perfectly with all colors,
and it is hard to get tired of it.
White is purity and elegance!

01 01

The epitome of purity

White:

the epitome of purity

For generations, the color white has been linked to purity, cleanliness, perfection and the divine: via papal garments. White is actually defined as the brightest shade of gray, but visually, white is usually starting color. To be considered white, a color must have a luminosity of greater than 90% without the aid of any other color. Adding even the slightest hint of color can directly affect the whiteness: a simple touch of blue can create the perception of an “even whiter” white.
This cool color instinctively calls to mind the snow, as well as milk and light. It always adds an abundance of brightness and radiance. The sum of all colors, white pairs perfectly with any color palette without any restrictions!

01 01

The shades

The shades of white

This cool color instinctively calls to mind the snow, as well as milk and light. It always adds an abundance of brightness and radiance. The sum of all colors, white pairs perfectly with any color palette without any restrictions!

American Spirit - Whiskey

Based in Atlanta, American Spirit Whiskey is crafted from the best white dog Bourbons.

For this version, the Zadig bottle is almost like a photograph or illustration. It was crafted using multi-colored ink screen-printing: white, black and three shades of blue.

Tentation By Renucci - WineVin

“Tentation By Renucci” is a high-end Corsican wine that takes a new direction in innovation with its packaging. Its bottle, the Essencia Wine model by Saverglass, is covered in a white coating—made of matte white coating—and is then finished with an elegant magenta and gray screen-printed colors.

Grey Goose “Night Vision” – Vodka

This limited edition of the super premium vodka Grey Goose "Night Vision" is intended for the world of nightlife (bars, discos...).

With its sophisticated decoration, it is characterized by the complexity of the techniques used and their association. It is thus composed of a partial acid-etching finish, a multi-colour screen printing and silver hot stamping that fit together perfectly.

H2B - Gin

H2B gin, because of its origin and history, is a gin with a Breton soul, whose particularity is to combine the botanicals of this part of the French coast, creating a new taste experience.

On our Oxygen model, characterised by its roundness and elegance, the marine motif is produced using a multi-colour ink screen printing process, using BLUE, WHITE, BLACK and RED.

Ginarte – Gin

Ginarte is an Italian artisanal gin. The fruit of great mastery and exceptional know-how in the use of raw materials, it is distilled from wild juniper berries that grow only in the mountainous areas of the Tuscan Apennines. 13 indigenous plants are used.

This exceptional gin needed a packaging that matched its qualities: a bottle with a specific shape, architectural and modern, enhanced by a white satin coating and black+white ink screen printing.

The label on its side represents a true work of art.

The Botanist - Gin

The Botanist, is a Scottish brand of Super Premium gin (Bruichladdich Distillery, Rémy Cointreau group). Its goal: to differentiate itself from the competition in order to acquire a recognisable identity.

A successful gamble thanks to the creation of this specific bottle. Round, half high, the new model is made of extra white flint glass and magnified by a set of engravings. 22 plants, collected on the island of Islay, where it is produced, make the specificity of this gin. Their names, in Latin, adorn the bottle (11 lines on the front and 11 lines on the back) for an extremely spectacular result!

The very clear definition of the lettering and its modern typography are its most beautiful sign of recognition.