Tequila Ocho

Customer: Los Alambiques

Brand: Tequila Ocho

Universe: Spirits

Category: Tequila

Origin: Mexico

Expertises: Glass creation and embossing

Born from the passion for agave and the desire to highlight its richness, Tequila Ocho is an artisanal tequila brand known for its authenticity. As the brand is experiencing exponential growth, it embarks on a journey to reinvent its visual identity, better reflecting its heritage while appealing to a new generation of consumers. This marks the beginning of the partnership with Saverglass.

The Context

Staying true to its roots while adapting to an evolving market

Tequila Ocho has always remained true to its roots, celebrating agave in its purest form. The brand has placed great importance on honoring traditional methods while innovating to craft tequilas that capture the essence of each harvest. As its reputation grew, Tequila Ocho saw the need to evolve its image to keep pace with the changing market. The goal was twofold: to assert its premium positioning while staying true to the authenticity that has been its hallmark.

The Challenge

Modernizing Tequila Ocho's identity while addressing technical challenges

In an increasingly competitive market, Tequila Ocho faced several challenges. The brand aimed to modernize its visual identity to better reflect its premium positioning while honoring its artisanal heritage. Tequila Ocho sought a bottle that was not only bold and recognizable but also met the technical demands of large-scale production, making it essential to collaborate with a trusted partner capable of providing flexible and innovative solutions.
 

The Solution

A tailored approach combining aesthetics, innovation, and large-scale production

To meet these challenges, Saverglass brought its expertise to Tequila Ocho, offering a customized approach that combined aesthetics with large-scale production. The goal was to maintain harmony across the bottle range by developing different sizes for the Blanco, Reposado, and Añejo expressions. Each bottle features a "hammered" effect across its surface, giving each design a unique and refined texture. The design of the Extra Añejo bottle, developed later, was particularly meticulous, reflecting the history and values of Tequila Ocho and highlighting the agave fields through the many engraved details on the bottle. This bottle stands out with its amber color, perfectly complementing the profile of this high-end tequila. Meanwhile, close coordination between the Saverglass and Tequila Ocho teams helped overcome logistical constraints, ensuring smooth production and on-time delivery, even in the midst of a challenging global context.

The Result

A renewed identity for increased global recognition, enhanced premiumization, and sustainable growth

This collaboration allowed Tequila Ocho to reach a new milestone in its growth. The bolder packaging not only strengthened its premium positioning but also captivated a broader audience, increasing brand recognition in both local and international markets. Thanks to Saverglass’s commitment, the brand effectively met growing demand without compromising quality, ensuring sustainable growth and a strong presence in the tequila industry.